Site Promotion For the Masses – How to Make Your Content Go Viral

The phrase viral marketing is used to describe the phenomenon that occurs when an article, video, photo, e-mail, or website is spread from user to user like a virus.  Everyone has heard about the YouTube videos that generate millions of clicks in a day or viewed the websites that seemingly take off overnight.  When something goes viral, it has the potential to be seen by hundreds of thousands, if not millions of viewers, in a matter of days.

With potential exposure like this, any website can benefit from having content go viral. But how can Internet marketers create content that spreads across the Web in this fashion?  Below you’ll find simple steps for creating content with the potential to go viral.

Step One:  Develop and distribute the types of media content that usually go viral. For example, videos, pictures, software, applications (“apps”), quizzes, surveys, eBooks, etc.  The content should be funny, highly informative, or extremely valuable. If people do not instantly deem the content worth sharing, it will not go viral.

Step Two: Tell people about what you’re giving away. Send out the URL in a link to your e-mail contacts and encourage recipients to do the same. Tweet messages to your Twitter followers and post links to the content for your Facebook friends.  Promote the giveaway on your website. Let people know what you have to offer.

Step Three: Repeat. The more content you put out there, and the more people you tell, the greater the odds you’ll strike viral marketing gold.

A Brief Intro to Internet Marketing Strategies

Internet marketing (IM) is the future of commerce. This really should not come as a surprise. Billions and billions of dollars in revenue is generated by global internet marketing ventures. Consumers love internet marketing because it eliminates travel, standing in long lines, and paying full price for things. For the seller, IM opens the doors for reaching the widest possible consumer base. That means the potential to acquire sales revenues are enhanced.

And here is the best news: virtually anyone can tap into a IM program and launch an entrepreneurial venture. After all, any and all internet marketing programs are guaranteed money makers, right?

Not so fast…..

Just because you have access to an IM opportunity does not mean if will prove to be an automatic revenue generator. You will need to find the proper internet marketing method/opportunity that will work for you. The marketing ventures needs to complement your strengths in order to boost your success potential.

The most basic IM strategy to employ would be to use online promotional strategies to boost awareness of whatever traditional business you may be currently involved with.

This starts with inverting the concept of ‘zero tolerance’ to one of ‘total inclusion’. Okay, what does that mean? It means if you are currently in business, you should explore any and all internet marketing strategies. Whether you own a small business or work as a part-time personal trainer, internet marketing options will be available in some form. Marketing strategies can range from simply blogging about your business or promoting it through a website. The idea here is to use the internet to promote your current business. Those entrepreneurs not doing this are simply undermining their ability to land new customers. The internet is there for your promotional use. Why not take advantage of it?

What about those entrepreneurs that might not already have a pre-existing business in place? There are scores of internet marketing programs available to those that do not currently own a small business or are involved in an entrepreneurial venture. Network marketing opportunities would be the most common programs of this nature.

Make sure the network marketing program you are considering is a viable and comprehensive one. Does it offer website building and development, affiliate support and training, and provide fair commissions? Take all these factors into consideration before signing on with such a program.

Here is another bit of helpful advice: stick with those areas you have knowledge in. Try to avoid second guessing the market. For example, if you have a background in health and nutrition, you probably would want to gravitate towards an internet marketing program revolving around health and nutrition. Does this mean you need to remain in such a market segment forever?

Not at all….

Those that want to expand their internet marketing potential in other areas are advised to perform a little due diligence. When you are working outside of your area of expertise, you will need to familiarize yourself with the market you are venturing into.

Legitimate and reliable internet and network marketing courses detailing how to sell/promote products or services are greatly helpful. Yes, this can come with costs so you need to be careful about how you invest monetary funds. Don’t sign on to a training course that charges a lot of money and delivers next to nothing in return. Of course, most will wonder how to spot those training programs that lack value. This is where a little effective research proves useful.

The easiest way to determine whether or not a training program has value would be to read reviews of it. Finding reviews of a training program or an actual internet network marketing sales program online should not be all that difficult. And if the reviews you read do not provide you with answers to your questions, you can always direct your attention towards reliable forums and discussion boards. At these sites, you can seek effective answers from people knowledgeable in the internet marketing. Often, there answers to your questions can be acquired pretty easily. All you have to do is ask.

And network marketing is only one strategy you can employ. There are other quality internet marketing opportunities that can be explored. The tips provided to get the most out of network marketing can be applied to these other ventures as well.

Success in internet marketing can be yours if you do what is necessary to make sure you launch you venture properly. This is usually not all that difficult provided you follow a few simple, common sense steps.

The sheer volume of profits available through internet marketing should be motivation enough to do what is necessary to succeed.

Tax Season! Ugh! The Benefits of a Home Based Business at Tax Time

Yes, it’s a royal pain in the butt to have to file our tax returns, but it HAS to be done, so stop whining about it and get going on it! (I have told myself this for the past 28 days, it’s now March 26th. I have 17 MORE days until April 15th to procrastinate with. I really shouldn’t be writing this article. I SHOULD be working on my taxes, UGH!)I know that many people feel the same way that I do when it comes to getting the tax return done. Why does it have to be so complicated? It seems that taxes are just one of those ADULT chores that NEVER goes away…hence the saying “death and taxes.”OK, I’m done whining for now.If you are a home based business owner, make sure that you take advantage of all of the tax deductions that our generous Government makes available to us when it comes to home ownership (something that is becoming more and more obsolete these days!) And what I mean is besides the normal deductions of mortgage interest and property taxes paid…if you are running a home based business, and even if it is just an internet business and it doesn’t take up a lot of space, you can still take the Home Office Deduction.Remember to Take These Home Based Business Deductions: The Home Office Deduction- This deduction can help take the biggest bite out of your tax bill. If you are a small business owner, self-employed and do your work from your home in a space that is consistently and exclusively used for your business, you can take this deduction, even if the space that you use in your house is not a completely separate room. It must be a clearly defined workspace where no personal activities take place.A percentage is allowed for this deduction…
Figure out the approximate percentage of your home used for business. For example, if you have an eight-room house and your office occupies one room, your workspace would be about 12.5 percent. You can also add up the total square footage of your home and the square footage of your workspace to figure out the percentage.
Add together your rent or mortgage interest, utilities, maintenance, real estate taxes and insurance and multiply the total by the percentage you use for your business. (If you own your home, you can also factor in the depreciation on the room or space you work in.) Your final figure is your allowable home office deduction.Business Expenses – Even if you don’t take the home office deduction, there are many other expenses that you can take deductions on to help reduce your tax liability. Keep all of your receipts throughout the year and a running log of all of your daily and weekly expenses to have proof that your deductions are legitimate. Below are some expenses that can be deducted:office supplies
postage and shipping costs
printing expenses
all phone & cell
internet service used for your business
memberships in professional organizations
subscriptions to journals and magazines needed in your work
all advertising fees
business insurance
seminars and courses (include travel expense to and from)
services by other professionals (attorney, maybe a good tax accountant?)Big improvements, such as a new computer system or a suite of office furniture, can either be immediately deducted up to $25,000 in the year they are bought or depreciated over several years. (Five years is the typical depreciation period for most equipment.) It’s worth it to deduct large equipment purchases right away if your business is showing a profit.Hope this information has helped you out with your home based business.Good Luck with your taxes…I wish you many Happy Returns!

Internet Home Based Business – Do You Know Where You Are Going?

In any endeavor you choose to pursue, it is critically important that you have a destination point or a clearly defined objective. It is no different in running an internet home based business.In fact it can be argued that indeed running an internet home based business puts more of an onus on you to have that destination point clearly defined.The internet is a most wonderful phenomenon. No other emerging technology has promised so much in so short a time. The wonderful thing about the internet is that underlying it are more emerging technologies.Given this, the outlook for the internet is fascinating.So given all of this, if you operate an internet home based business, do you know where you are going?Because with all the promise of the internet, with all the functionalities available, one thing is sure things will not remain the same. Changes are happening all the time that are going to affect how you run your business.So how do you define an end point or an objective for your business in this ever changing environment?You have to know what your business is about. Not how it functions, but what it is about.Is it about bringing people together for a specific purpose? Is it about publishing content?Whatever the core purpose of your online business is, you should be able to spell it out in one simple sentence.Knowing what your internet home based business is really about will help you to not only define objectives for it, but also to know what it will take to get these objectives met.Moreover, given the emerging internet-based technologies, one question you will need to answer is how will you use these technologies to achieve your business objectives?This means staying on top of what is going on, what underlying changes are taking place and how will these underlying changes affect tools and resources your online business is now using to achieve its defined objectives.So at the center of all of this is one thing – knowing where you want to take your internet home based business.If you are not clear about this, then you are likely to be all over the place given the tremendous amount of changes the internet will undergo over time. And you are likely to lose focus or even get confused about what will be appropriate for your online business.Know where you are going with your internet home based business from the outset and you are likely to navigate the changes the internet will no doubt bring your way.

Can Internet Home Based Businesses, Ideas and Opportunities Make You a Lot of Money?

Legitimate Internet home based businesses, really do provide a opportunity for all types of people from all walks of life. No matter where you come from or what you do. The internet make’s it easy for you to earn a substantial income from your home. And more and more people are turning to the internet as their primary source of income. But most people don’t believe that this is true. That you could actually run a business from your home office and have all the time in the world, for the things that are more “important” to you.When you in a community of people, that have had the success that you want. You know that its only a matter of time before you start making those big bucks. Because those people now become your idol, your mentor. Someone that’s gonna lead you in the right direction, because he also came from the position that you are in. They also wanted the ability to work their business, and have their loved one’s in the next room. And become financially free of all the pain and stress that a normal 9 to 5 job brings.A lot of internet home based business talk about making money on auto-pilot. While some are most definitely true(network marketing). The other’s like MLM, affiliate marketing, auction sites and home based businesses like that. Require you to put in up to 60 to 70 hrs a week. Not much different than a normal job even though you might make more money “if any”. There are still quite a few internet home based businesses, marketing system’s that actually generate you income while you sleep. This only happens through the fact that the internet is world wide. And it takes a professional marketing system to do that. Once you have all your marketing campaigns running that is.You know that you in “professional internet home based business” that make’s a lot of money. When they have multiple streams of income and residuals, that pay you every month without you even having to do anything besides recruiting your team. And building your business to a point where you only working 15 to 20 hrs a week.Unlike all the other type’s of home based business opportunities out there “network marketing” stands out by far. Providing the ability to make money on auto-pilot, an effective marketing system, associates, members and leaders that help each other, mentors that you can look up to, and all the support your business needs. The network marketing industry is changing the world one person at at time.The ability to have an internet home based business. Is the best thing that has ever came out of the internet. Reading the “Coffee House Letter” changed my life and all my fellow network marketing associates.

Times Are Still Tough For Small Business – What To Do Now?

So, it’s. We’ve wiped the holidays from our eyes and gotten back to the business of the day-to-day challenges of work and life. When we look around us it seems that the general consensus is that things are, in fact, getting better. The stock market has regained much of its previous luster. New jobless claims are lessening. Economists have declared the recession over for months now, and it finally seems that there are some signs to reinforce that position. But, when you talk to the average small business owner they’ll tell you they are hardly out of the woods just yet. In fact, despite the success a lot of larger businesses are demonstrating with solid earnings reports and beating analyst expectations, many smaller businesses are still finding it necessary to make large cuts or even close shop altogether. So, why the dichotomy? What is it about getting out of this recession that has played so well into larger businesses hands and yet has continued to plague so many small businesses? Well, the answer lies in how these respective businesses function. Let’s start with larger businesses:

Large businesses, especially those that are public, are concerned with one thing: profits. While this is a big contributor to the negative “faceless corporation” stereotype many attribute to big business, there are upsides. One upside is that it forces large business leaders to utilize the hierarchy they have in place to force the gears of the organization to become more efficient, and moreover to do so as quickly as possible to weather the storm. Sometimes this means layoffs or restructuring, but the end goal, and often the end result, is the same. Quick and decisive action, which can often be painful, but leads to faster recovery and better preparedness for improved economic times when they come.

Compare this to the average small or medium-sized business. Many smaller businesses are run by founders or owners who are emotionally tied to the success of their business as well as to their employees. This makes the tough decisions of cuts, restructuring, or strategic realignment much harder. The general mindset in smaller firms is “if we keep doing what we do well, but do it harder/better/faster, we’ll pull through this.” While this may work for some, the sad truth is the nose to the grindstone approach is often not enough, especially in the midst difficult economic climates such as the one we have endured the past three years. Many have followed this philosophy to their own demise. Those that continue to exist are often still hampered by it.

This is not to say that small businesses and their management should be ruthless and institute multiple levels of hierarchy to enforce change – quite the contrary. Small businesses’ greatest asset in the marketplace is the ability to get a unified message to every corner of the firm quickly and enact strategic change rapidly. Clearly, a 10 person firm can alter its strategic direction much faster than a 10,000 employee firm. Thus, small businesses are still left with some hard choices, but are also presented with some potentially large rewards.

For those small businesses that still need to make cuts or restructure to reach or regain profitability, this is a great time to do so. Unemployment benefits are still very liberally given federally and by most states. Further, the job market is not too bad these days. So, those unfortunate employees who do get let go are far more likely to get a good job quickly now than a year or two ago.

For those that don’t require cuts or restructuring, but need some strategic adjustments, this is a wonderful time as well. If the changes require financing or investment, this is a good time with low rates, capital freeing up, and optimism for the near future. Alternatively, if the changes are to be purely internal, most workforces are keenly aware of the difficult times everyone has been through, and there is more appreciation for having a solid paying job now than there has been in generations. As a result, difficult messaging, regardless of how bitter a pill it may be to some, will be better received now than nearly any other time.

On top of all of this, is the fact that many small business owners and leaders are closely tied to their business and its employees. As such, it isn’t always clear to them what actions are needed and what ideas for change are coming from the head versus the heart. Consequently, small business consultants are of incredible value these days as the timing for change is very good, but the outlook is not necessarily that clear.

Of course, there is always the possibility that things get worse economically. This is why, once again, there is no time like the present for small businesses to take action. Better or worse, getting new strategic messaging across, enacting needed changes, and making strong moves toward profitability is an opportunity that small businesses have now, but is not guaranteed in the future.

Outdoor Education Camps With Programs

Summer camps are special camps arranged for people to enjoy their vacation or tour in any adventures. Summer camps comes up with special offers outdoor education camp, leadership camp, science camp, awareness camp and many other social welfare schemes are offered to the public for reasonable prices. Outdoor education forms major part of the education and it is more required for people. Outdoor education is considered has important and essential requirement for most of the people and they fetches more demand among the people. Outdoor education is created and offered specially for kids, children and adults.

The main purpose of estimating and offering outdoor education is to develop self confidence and self esteem among the people. The outdoor education activities, outdoor education courses, outdoor education programs are offered to kids, children, adults by outdoor education schools or outdoor education centers. Outdoor education camps are conducted either inside or outside classrooms. Outdoor education forms major part of the education system and it is more important to be known by the people to come up with every possibility in life. Most of the parents feels better that their children should be aware of outdoor education programs offered and they should compete with outside world.

Outdoor education activities or outdoor education courses are provided by more number of outdoor institutes or adventure outdoor schools. An outdoor education course, outdoor education programs initiates cooperation, coordination, team building, goal settings and spirituality among the students and others. Outdoor education camps are provided by more number of outdoor education institutes or outdoor education schools for reasonable and affordable prices. The outdoor education camp provided will be more worth and valuable for the students who obtains and they are provided under complete knowledge and experience.

Generally, adventure outdoor school or outdoor education schools provides outdoor education activities, outdoor education courses, outdoor education programs to kids, children and adults under prescheduled, guidance and procedures. With regards to qualified, professional and expert outdoor education instructor, outdoor education programs will be offered. Under proper guidance and precautions, outdoor educations will be offered to the people to enable them to know the required outdoor education provided. More number of kids, children and adults are obtaining the outdoor education programs offered.

The outdoor education professionals, experts or instructors guide the kids, children and adults in efficient manner. Generally, outdoor education programs and outdoor education courses are offered to students based on age group, duration of course offered and kind of outdoor education program selected. The outdoor education camp offered will be creative, enthusiastic, innovative and technical appraisement for the students hindering. Outdoor camps will be offered to the students for reasonable price consideration and they are offered by more number of adventure outdoor schools.

Ethics in Business

Sustainable advantage of an organization can be determined by its ethical capability. Ethical capability of an organization is its duty to do what is right. Some organizations such as Enron, Sathyam, and Tyco etc have made false statements in their accounts and cheated both the stakeholders and government. These kind of issues gave rise to the importance of business ethics in business schools all around the world.

Sustainable advantage can be defined as the beneficiary element that determine the long term objectives of an organization, where objectives would be the economic development that generates wealth and meets the needs of the current generation while saving the environment, so future generation can meet their needs as well. There are number of factors that determine the sustainability of an organization, which are its ethics, strategy, employees, financial capital etc. in present scenario, human resource of an organization considered to be its competitive advantage, but it will not provide sustainability. Sustainability of an organization will depend on the impact it has on the people, in the form of trust, honesty, integrity, respect, quality and responsibility. Organizations with poor sustainability will fall back as happened in case of Enron and Sathyam.

Enron was an American energy company founded in 1985 by Kenneth Lay after merging Houston natural gas and internorth( citetation). In early 1990′s Enron sold electricity at market price. At around the same time US congress passed a bill regarding the deregulation sale of natural gas which favored Enron to sell energy at higher prices. In 1992 Enron was the largest merchant of natural gas in North America. Online trading model developed in November 1999 known as Enron online has developed and extended the abilities to negotiate and manage its trading business. By 2001 Enron had both owned and operated gas pipe line, pulp and paper plants, broad band assets, electricity plants and water plants internationally. Enron stock was priced at US $ 83.13 and market capitalization exceeded US$60 billion, and Enron was rated the most innovative large company in America in fortunes most admired companies survey. By the end of 2001 the Enron scandal was revealed. The CEO Jeffrey Skilling with some of the executives have hidden billions in debt from failed deals and projects. Chief financial officer Andrew Fastow and the other executives were able to mislead the board of directors and audit committee by presenting them psydo account statements. Once the scam was published the Enron stock priced at $90 per share in 2000 plummeted to less than $1 by the end of November 2001. This fall in stock value has caused at $11 billion loss for its share holder. The employees of the organization received a limited amount of their salary and pension when it was bankrupted. Several law suits were filed against the company CEO and other executives.

Similar is in case of Sathyam computers, which is termed as the Indian Enron scandal. Sathyam computers were an information technology company which produces software’s headquarters at hyderbad, India. Its chairman Ramalinga Raju produced an account sheet which has a 7000 crore fraud. The chief auditors were also not able to identify this adjustment. As a result of this scam the employees lost their job and chairman was jailed for fraud.

These two cases throw a light on how an organizations as well as economy of the country or in large the world can be impacted with their unethical practices. That, if the organization does not practice ethics will not have sustainability.

Need for the business ethics: for the following

1. Business operates with in the society

2. Every business irrespective of size exists more on ethical mean or in total regard to its social concern to survive long.

3. Business needs to function as responsible corporate citizens in the country.

Business is a part of subsystem of a society, therefore its functioning should contribute to the welfare of the society. If the business earns social sanction of the society, where it exists then it would be able to survive, develop and excel in activities, because only through earning social sanction the business can get loyal customers. Loyal customers are sustainable advantage and therefore can survive in market without which it will collapse and die away. Large organizations put more interest on public, the managers are eager to have public opinion and always seek to maintain a proper image of company in their minds.

Now a day’s minimizing profit is not the only priority of business, it should have sustainability, which can only be achieved through ethical practices. Any organization big or small should follow ethical practices as it brings in a sense of social responsibility which eventually provides sustainability to the organization. Business should also be a responsible corporate citizen which does not allow narrow mentality goals and motives.

Cross culture variability

Ethical practices in a country or society will depend on various factors such as religious, beliefs, historic, traditions, social customs, and existing political and economic rules or policies. For example in Asian countries such as Japan, China etc loyalty to work groups and corporations has strong ethical values. This kind of ethics has been brought down through centuries long traditions, therefore one does not think of oneself but rather think of family, government and others involved with him, thus providing social responsiveness.

Nature of ethics

The concept of ethics deals only with human beings, as they only have the freedom and means to choose free will. Human being can distinguish between good and evil, right and wrong, and just and proper. For example a Japanese employee believes that it Is unethical on his part to attend an interview with other company when he is still with the current company. So human can fix a goal and the means to achieve it. Ethics is also science that nowadays has become a set of systematic knowledge about moral behaviour and conduct. Ethics deals with human conduct which is voluntary and not forced by any person at any circumstances.

Business ethics and profits

The cases of Enron and Sathyam makes a point that ethics and profits are opposed to each other, as when an organisation is ethical it makes short term profit and if the organisation is unethical it makes huge profit. The same cases prove us one more thing that is it makes huge profit unethically but will not sustain in the market. Ethical companies not only make profit but also overcome their competitors and other turbulent changes happening through out the years and have contributed to social welfare. Ethical companies have social responsibilities which allow them to flourish undiminished and make profit. Tata group of companies is one company which follows ethical practises. It is said that the chief executive officer of Tata is also its chief ethics officer. Some of the ethical policies followed by the company include national interest, support from open market economy, gift and donation for social cause, political non alignment, health safety and environment care, quality product and service and regulatory compliance etc. Ratan Tata the present chairman of Tata group has declined from airline industry because he was told to bribe then minister to enter the business, which he claimed to be unethical and against the policies the group follows. His predecessor JRD Tata had set up the first commercial airlines ‘Tata Airlines’ in India which was later overtaken by the government of India and named it as Indian airlines. So besides being a pioneer in airline industry they were not able to procure it because they felt it would not sustain them and it would bring a bad image for the company. This is the reason why people have great respect for Tata group and their ethical practices and policies have created brand loyalty which has helped them to survive in market even though many competitors came.

Cross cultural contradictions

Ethical policies become a problem when the companies are not able to do business at home, therefore the other societies where the ethical policies are liberal or works in their favour. At home they are not allowed to sell products because it is unethical to use unsafe products but they may sell it in other countries where the ethical standards allow them to sell these products. It happens especially with pharma products. Some factories which emit pollutant gases are set up in neighbouring countries because ethical standards at home do not allow the factory to run business. These pollutant gases emitted are dangerous for people and the environment. Still it is ethical in certain countries. These kinds of issues give rise to cross cultural contradiction and exploitation. These issues which arise become difficult for the managers and firms to solve. Therefore the business has responsibility for their country but to four major groups they are society, employees, customers or consumers and investors.(example drugs)

Factors influencing business ethics:

Leadership, strategy and performance, individual characteristics, corporate culture and environment

Leader is a person who leads the people towards achieving a common goal. Leader can be good or bad, great or small they arise out of the needs and opportunities of a particular time and place. Not all leaders are considered to be perfect in their decision making because each and every decision they make will depend upon the character of person which differ from person to person. Character of a person includes their inborn talents, learned and acquired traits which were imposed upon them by life and experience. Leaders are models and mentors to their followers therefore they follow the path way set by their leaders. In a large organisation the top level managers or CEO are considered to be the executive and supervisory leader. The CEO should have strong commitment towards ethics and ethical conduct and should give a constant leadership in renewing the values of an organisation. They play a key role in creating, maintaining and changing the ethical culture. It is necessary for the leader to set good examples, and follows ethics. One such good leader is JRD Tata who set a good example for his successor and they still follow it. Where there are good leaders there will be good ethical practices in business.

Corporate governance: is the set of systems and processes that a company follows to ensure that it is in the best interest of the stake holders. Stakeholders are the shareholders, employees, customers, creditors and the community.

Sustainability has three components according to john elkington’s triple bottom line concept they are economic, social and environmental. According to elkington the business does not have one single goal of attaining profit but to extend the goal set by adding environmental and social values. Thus sustainability has become the new goal set by the organisation.

Environmental perspective: natural resources.

Economic perspective: about the future generation.

Social perspective: over exploiting of employees and not providing equality in gender employment, caste creed and religion based employment employing child labour.

Organisational culture: is the set of shared values, beliefs, goals, norms etc that prevails within an organisation. The organisational culture emphasis on ethics but as it grows it may change, as in the case of tyco where its organisational culture supports unethical practices. If the company makes huge profits in unethical way then individual who joins the organisation would also have to practice unethical things to survive in the company. As in the case of enron where many executives and managers knew that the company was following some illegal and unethical practices, but the executives and the board of directors did not know how to make the ethical decisions and corporate ethical culture. Thus they fall back and managers have to pay in the form of fines and imprisonment.

Business ethics is the application of ethical principle in the organization or business. An organization should produce or make its own ethical cultures, but this ethical culture formulated should be drawn from the concept of what is ethical to all and not what is right for the organization itself. The employees of the organization, also has to follow the same ethical principles. The organisation being ethical will provide certain social responsibilities such as they do not harm the stake holders, the general public and the society as well. “business that treat their employees with dignity and integrity reap rewards in the form of high moral and productivity” (Frederic, Post and Davis).

There are three major types of ethical issues that arise in a business they are, face to face ethics, corporate policy ethics and functional area ethics. Face to face ethical issues happen between the employees of an organization in their day to day organizational life. the employee face these ethical conflicts when their personal standards differs from what their job demands. Corporate policy ethical issues happen in the basic operations of a company. The top level management including the board of directors and CEO’s are responsible for ethical practices of the organization. Functional area ethics issues arise at all functional levels of the organization. For example in the accounting department, if unfair pressure is put on employees to deliver an audit report which has been altered or not showing current accounts of the organization would be un ethical, as it does not follow the standards and policies set by the organization.

Causes for unethical issues:

There are many reasons for an organization to follow unethical practices they are personal gain and selfish interest, competitive pressures on profits, business goals and personal goals, cross cultural contradictions. When an employee gives more importance to his greed or concern for his personal gain rather than any other concerns, irrespective of the harm it can bring to the organization is termed as unethical practices that arise due to personal gain and selfish interest. When a company has tough competitors in a limited or static market; it may engage some unethical practices just to be in business or to protect their profits. If the organization uses some unethical means to achieve its goal that is unaccepted by its stakeholders will give rise to ethical issues under business goal and personal goal. Here the organisaiton has set a goal that would conflict with the personal goal of its stake holders. Under such conditions the individuals involved have two choices either to follow the ethical ways of the organization or “blowing the whistle” on organization.

Environmental perspective relates to the exploitation of natural resources in business. The company should make sure that the natural resources are not exploited; it should sustain the resources so that the future generation can also enjoy them as we did. One such example is the restriction of fishing in the North Sea, to sustain the availability of diminishing cod fish to the consumers.

Economic perspective of sustainability relates to the economic growth and fall in the society. The short term adjustments made by the companies such as bribes and cartels will only be for a short period of time, it will never achieve a long time sustainability the organizations attitude towards the environment in which it is embedded. If the organization does not pay taxes are said to behave unethically similar in the case of organization that does not give donations to public institutions such as schools, hospitals, police and other justice systems.

What Can You Do With A Degree In Nutrition?

Earning a degree focused in nutrition can have many potential career paths other than becoming a nutritionist. There are six main types of nutrition paths to choose from, including teaching nutrition, public health nutrition, nutrition consulting, clinical nutrition, food science, and food service management. Most nutrition jobs should fall within one of these categories.

A degree in nutrition could help individuals land employment as a public health official, dietetic consultant, school food service director, quality control manager, food distributor, or wellness coordinator. Individuals may be employed through health maintenance organizations, school systems, food manufactures, wellness centers, and exercise and fitness centers. Government agencies also have the potential to employ those with degrees in nutrition. Some of the government agencies could include Women, Infants, and Children (WIC) Nutrition Program, SNAP- Supplemental Nutrition Assistance Program, Department of Health, and U.S. Public Health Services.

While earning a college degree, individuals will most likely be required to study a wide range of courses to gain a well-rounded education. Students could be expected to take courses related to nutrition, consisting of anatomy and physiology, introduction to food science, sociology, bacteriology, chemistry, and biochemistry. By completing an internship, individuals are able to gain hands on experience in the nutrition field before committing to a job or while still in school. Internships can serve as a great way to determine where your interests are, and if obtaining a career in this field is a good fit.

It is important for individuals wanting to succeed in a career in nutrition to possess skills such as organization and planning, strong verbal and written communication, proficient math skills for weights and measures, and interest in the well-being and health of others. To be successful working in nutrition, individuals may be required to advise patients in practicing good nutrition, monitoring diet modifications, and assessing health plans. Those with a degree in nutrition should also be able to monitor food safety conditions and create menus for specific dietary needs.

Depending on your place of employment and job description, individuals with a nutrition degree may be asked to create visuals aids and nutrition manuals that could be useful in teaching. Companies dealing with food service may hire nutrition graduates to create meal plans, ensure food safety, or develop new food products. Salary potential can depend on more than the actual job, but also education level, years of experience, and location of employment.

How to Pursue Online Nutrition Programs

Nutrition science a popular topic

One of the popular subjects in the curriculum of various educational institutions is nutrition science. With increased awareness of nutrition for the upkeep of the health of the individual, now more and more people pay regular visit to the nutrition experts to seek their valuable advice on various issues like nutritious diet, calorie oriented food and on such other related topics. As a result, nutrition technology has become one of the preferred subjects for study.

Nutrition program as a profession

Of course, there are several colleges and other organizations which teach nutrition technology as a part of the curriculum. At the same time, many institutions have started online nutrition programs for the benefit of those who are unable to attend the in house training programs. These online programs are conducted under the supervision and guidance of experts in the field. Many of these institutions teaching online nutrition programs have been accredited to appropriate government bodies. These online institutions teach as per the syllabus prescribed by the concerned authorities.

Course content

The curriculum normally is based on the credit hours. The credit hours depend on the course the student has chosen. For example, a diploma in nutrition science has 30 credit hours. On the other hand a bachelor course has 45 credit hours. These online programs also allow for specialization in nutrition science. Some of the popular fields of specialization include nutrition for sportsmen, nutrition for children, and nutrition for elderly people and so on. There are also several therapeutic nutrition programs like for those suffering from high blood pressure or for those who are obese or diabetic. Normally, students taking up online nutrition programs are taught by using the digital canvas. This helps to create a virtual classroom atmosphere for the student. The student is taught on various issues like human anatomy and physiology, application of nutrition principle for treating various ailments, nutritional therapy and also on counseling patients.

Offers better prospects

The duration of the course is normally nine months to one year. This of course, depends on the course the student has opted. At the end of the course, the students will have to undergo comprehensive examination. Normally, the student is required to undertake the examination in person at the designated place, date and time. Eligible students can opt for higher studies in nutrition technology like masters degree. The course fee varies from institution to institution. Some of the institutions also help the student in finding a suitable placement. Many of the students who have completed the online program on nutrition are of the opinion those who have taken up course at an accredited institution will have brighter chances of securing a suitable placement.